Sixty-one percent of adults gave the ad high marks on how the video made them feel -- 7 or more on a scale of 10, with “0” as very negative and “10” as very positive. Nearly three-quarters (73 percent) of Democrats scored the ad 7 or more, compared with 48 percent of Republicans. Among those who strongly approved of President Donald Trump, 44 percent said they enjoyed the nearly two-minute video.

Most women (64 percent) and men (57 percent) gave the ad high marks.

The Jan. 15-16 survey was conducted among 2,202 U.S. adults with a margin of error of 2 percentage points.

The ad’s launch coincides with Gillette’s new website, "The Best Men Can Be", which details its responsibility to promote “positive, attainable, inclusive and healthy versions of what it means to be a man.” Gillette pledges to donate $1 million every year for the next three years to organizations encouraging men to be their best selves.

Gillette’s positioning as a socially responsible and value-based company improved with the spot. Before watching the ad, 42 percent of respondents agreed that the company “shared their values.” That number jumped 29 points to 71 percent after viewing. Attitudes about whether the company is socially responsible (45 percent to 72 percent), values its customers (61 percent to 71 percent) and is a good corporate citizen (47 percent to 68 percent) also increased.

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