Nickelodeon, Paramount+ Head of Global Kids and Family Marketing Sabrina Caluori Exits

September 2024 · 5 minute read

Nickelodeon and Paramount+ head of global kids and family marketing Sabrina Caluori is exiting her role two years after being upped to the position, Variety has learned.

Caluori’s departure comes at a time of great upheaval at Paramount, following last week’s announcement that the company will be laying off 15% of its staff — approximately 2,000 employees — ahead of its planned acquisition by Skydance Media.

In July 2022, Caluori was elevated to executive vice president and head of marketing and brand strategy at Nickelodeon upon the exit of then-chief marketing officer Jenny Wall. In her role, Caluori led on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms, reporting to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+.

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Prior to her most recent position, Caluori served as senior vice president of brand and content strategy, a job she entered when she joined Nickelodeon in August 2021. Previously, Caluori was HBO’s executive vice president of marketing and digital media and worked on series including “Game of Thrones” and “Euphoria.”

“I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created,” Caluori said in an email to employees Monday, which was obtained by Variety. “Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick. You are the heartbeat of this brand and your passion for the Nickelodeon mission is evident in everything you do.”

Representatives from Paramount did not immediately respond to request for comment on Caluori’s exit.

See Caluori’s full memo to staff announcing her exit below.

Team,

I write to you to share that after three slime-filled years, today will be my last day at Paramount.

Writing notes like this one is never easy. Nickelodeon was the very first brand that I loved. Getting to work alongside all of you to share that love with today’s kids (including my own) has been a dream come true.

Thank you for daring the world to follow their “kidstincts.” Together, we brought the brand’s iconic Splat back with our Emmy award-winning brand campaign, slimed the Super Bowl(!), made Good Burger 2 the biggest direct-to-streaming movie of the year, relaunched Dora to the world, crushed expectations at the Kids’ Choice Awards, engaged millions of kids on Roblox and celebrated 25 years of SpongeBob with an epic, global campaign that set the bar for creator marketing. (And so much more!)

I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created. Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick. You are the heartbeat of this brand and your passion for the Nickelodeon mission is evident in everything you do.

My support for you remains steadfast as we transition to this new chapter. I continue to be your biggest cheerleader, coach and mentor. Please do not hesitate to reach out.

Rooting for you always,

Sabrina

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