Shares of Verizon were up roughly 1% following the report. Verizon declined to comment on the report.
Verizon is currently in the midst of a transition in its business, beefing up its media and advertising segment, particularly through its Yahoo and AOL purchases, while laying the groundwork for upcoming 5G technology. Verizon's evolution mirrors that of rival AT&T, which is attempting to diversify into media with the purchase of Time Warner, while pushing toward 5G to fully take advantage of the combination of content and distribution.
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McAdam said that he would consider a merger with entertainment (via NBCU) and cable powerhouse Comcast if it could move Verizon in the right direction faster, according to Bloomberg.
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